Second Annual Latina Luncheon
Agenda/Breakout Sessions

Mistress of Ceremony: Viviana Paez, Univision 19 & Telefutura 64

About Assemblymember Lori Saldaña

Assemblymember Lori Saldaña
Speaker Pro Tempore
California State Assembly

Assembly Member Lori Saldaña, now in her third term in the California Legislature, serves as Speaker pro Tempore in the State Assembly. She also serves on the Veterans Affairs, Elections and Redistricting, Revenue and Taxation, and Housing and Community Development Committees.  Ms. Saldaña is Chair of the Legislative Women’s Caucus and a member of the California Commission on the Status of Women.  In addition, Ms. Saldaña sits on the State Board for California Women Lead, a statewide bi-partisan organization dedicated to providing leadership and support for elected and appointed women and to support and encourage women to seek public office. She was elected to her first term in the state Assembly in 2004, having served previously as both a Mayoral and a Presidential appointee on border water quality issues.  In 2009, Ms. Saldaña was appointed to the California Coastal Conservancy, a position which reflects her lifelong passion for clean water and environmental advocacy

11:00am – 11:15am         Break/Networking/Exhibitors
11:15am – 12:00pm         Breakout Sessions

Topic 1: Essential Leadership

Coach Ruben J. Guzman
The objectives of the presentation are to:

• Establish the context for creating breakthroughs in your leadership and communication
• Establish the steps to creating a new “future” for your organization

You will be empowered in your leadership to begin the process of creating a bold and powerful new future for your organization. Ruben J. Guzman, M.P.H. coaches leaders and their organizations in leadership effectiveness and maximizing their energy, productivity and profitability. Coach Ruben is an award-winning speaker, trainer, transformational business coach and consultant. 

Topic 2: W.I.N. Workshop - Sponsored by Wells Fargo


Presenter: Norma Andrade
Focus: The Women Investing Now (W.I.N.) Workshop

Topic 3: Health & Wellness – Sponsored by Kaiser Permanente


Presenters: Lupe Kimble & Lorena Castro
Focus: Living healthy, productive, fulfilling lives is a worthy goal to strive for, but how do we take care of ourselves in the face of competing priorities? Learn new tips for maximizing your health, nutrition and well-being while balancing multiple roles within your family, your business ventures, your career, and your relationships.

Topic 4: Tapping into Public Sector Contracts- presented by SMUD

Presenters: Frank Martinez & Lori Okamoto
Focus: Small businesses and entrepreneurs are always looking for new markets for their products and services. This workshop will describe opportunities to grow your business in the Public Sector. Learn how to prepare your business to compete for government contracts.

12:00pm – 1:30am           Lunch/Networking/Exhibitors

Panel Discussion: Latina Business Women Spotlight: Lessons Learned

Moderator: Nick Montoya, Magic Megaphone and Chair of the Board of the SHCC
Nick Montoya is an executive coach and an expert in breakthrough management.  Montoya has helped thousands breakthrough challenging and complex problems that result in competitive advantage, increased productivity, effectively managed transitions and significantly improved morale.  Montoya is a nationally acclaimed author, consultant, speaker and expert trainer that received years of practical experience at Intel Corporation, where he held senior management positions in marketing, manufacturing, human resources and information technology.  In December 2007, Montoya retired from Intel to start his own company, Megaphone Communications, founded on the principles of breakthrough management.  Montoya developed and trademarked a management process, the Magic Megaphone and in early 2007 published a book on the subject.  The Magic Megaphone has achieved international recognition and more than 500 companies, non-profit organizations and government agencies are using this effective management tool today.

PANELISTS

Yrma Rico, President, Weber BMW, Fresno, CA
Ms. Rico, who has been described as one part Charro, one part Martha Stewart and one part Bill Gates, is President of Weber BMW which is located in Fresno, CA. Weber BMW is an exclusive BMW Full Service Center that sells New BMWs, Certified Pre-Owned BMWs and other luxury vehicles.  Prior to this, Yrma Rico was General Manager of the Univision television station affiliate in Denver from 1992 until her recent retirement in January 2003. Additionally, Ms. Rico was a founding partner of Entravision Communications Corporation, a diversified Spanish language company utilizing a combination of television, radio, and outdoor advertising to reach approximately 80% of the U.S. Hispanic population as well as the border markets of Mexico.  Ms. Rico is one of eight children from Mexican-born immigrant workers, and principally resides in Fresno. She is the author of the recently published book La Vida Rica, and sits as a director on various boards.

Debi Medina, Sales Manager for Harley Davidson
Whether sitting behind her desk or straddling a Harley Davidson, Debi Medina is her own woman.  Having been raised by parents who understood the dynamics of leadership it is no wonder Debi had early aspirations of moving into the executive ranks of a major corporation.  Today, Debi can be found as Sales Manager of Sacramento’s Harley Davidson dealership. 
Born in Delano, California, Debi experienced the challenges Latinos face in getting an education and moving away from home. As a teenager she applied herself to school, finding time to be a cheerleader, compete in the debate team, and work part time at a local grocery chain store.  As an undergraduate attending community college she continued working at the grocery store, finding herself as an assistant director then director of major corporate functions, including employee training. When Debi transferred to CSU, Sacramento she found an opportunity at Harley Davidson conducting events as she trained for the position of finance manager. She was then placed in advertising and promoting and after only 1 week she was appointed Sales Manager.

Mimi Martinez, Owner
Mimi Martinez is the current president of Mimi & Co Inc., a specialty linen rental company that serves the Northern California area’s linen and chair cover needs. Mimi was born in Tijuana, Mexico and migrated with her family to Sacramento at the age of three. Her father, mother, and older sister Gaby Owen initiated Mimi & Co when Mimi was a teenager and named the company after her.  She attended CSU, Sacramento where she double majored in Business Finance and Risk Management. Upon graduation she returned to the family business and restructured the company to apply her newfound business strategies. Her main focus was to allow the company to expand at a much faster rate and utilize its vast inventory to its full potential. Within the first two years of her return Mimi & Co had doubled their number of wholesale contracts and reduced its overhead by over 35%. Currently, Mimi & Co. has become one of the top rated linen companies in Sacramento, serving all of the major venues in the area as well as some expansion into Nevada and surrounding states. In 2009 Mimi & Co was also named Best Rental Company in Sacramento by local KCRA voters and has re-opened a new showroom in the industrial zone of Power Inn to welcome all wholesale as well as public clients.

Eva Garcia, Garcia Realty
Eva Garcia, owner of Garcia Realty, has had a long standing commitment to the Hispanic Community since the inception of her business.  Eva Garcia was one of the first Hispanic Brokers in Sacramento in 1967. With her husband, they created many homeownership opportunities for the otherwise forgotten Hispanic population in Sacramento at that time. They not only guided the community in real estate homeownership and investment but literally gave families the monies to purchase their first homes. They were not just the voice of the Hispanic community but the voice of all minority groups who at that time did not have representation in the market.  Eva Garcia has given of her time generously to numerous organizations including National Association of Women Business Owners as the Founding Member (1985-Sacramento Chapter), California Association of Realtors, Woman’s Council of Realtors, Sacramento Hispanic Chamber of Commerce and the Sacramento Association of Realtors.  She has also volunteered for the Mexican American Education Association, League of Latin American Citizens, American River College, KCRA Channel 3, Girl Scouts of America and College Glen Little League.  Eva has also served as a California State School Board, Sacramento City Councilwoman and Sacramento City Unified School District Board.